Power cognitive insights and deploy cognitive engagement to create customer-worthy experiences.
Ross Lotharius
Global Microsoft Practice Leader
Drawing on decades of CRM and software development experience, Ross helps clients drive CX transformation with Microsoft technologies, data, and AI.
With over 25 years of experience in software development and CRM, Ross has helped countless clients embrace customer-centric business models through transformative technologies.
Throughout his career, Ross has led and supported enterprise projects across industries, helping organizations unlock the power of CRM, data, and AI to drive real business value. He is a three-time Microsoft Dynamics MVP and has contributed to multiple award-winning, Microsoft-based solutions that have driven both innovation and impact.
In his current role as Global Microsoft Practice Lead at TTEC Digital, Ross focuses on customer experience transformation, working with clients and partners to harness emerging trends and technologies across the Microsoft ecosystem, including Dynamics 365, AI, Azure, and Modern Workplace.
Outside of work, Ross is passionate about family and the outdoors. He is often found navigating trails as an avid mountain biker, capturing his son’s sports moments through the lens, or participating in a variety of sports with his family.