Unlocking Vertex AI: The agentic shift

Unlocking Gemini Enterprise for CX

How are leading CX teams using Gemini Enterprise for Customer Experience (GECX) to deploy agentic AI in record time — and fundamentally change how customers shop?

In this episode of Unlocking Vertex AI, Caleb Johnson, Vice President at TTEC Digital, and Brian Stavis, GTM Lead of Applied AI at Google, discuss how GECX is enabling companies to move from experimentation to real-world deployment. They answer the big questions,  like:

• What is GECX and what makes its core pillars —Shopping Agent, Customer Experience Agent Studio, and Agent Assist — unique?
• How are major brands actually using GECX to improve customer experience?
• How do the multimodal AI capabilities in GECX change how customers interact with brands?

This conversation is designed for CX and AI teams looking to scale agentic AI responsibly while measurably improving customer experience outcomes. Watch now.