Better data means better AI across the customer journey

From CMSWire

When AI initiatives stall, it’s typically not a technology problem – it’s a data problem. In Marcy Riordan’s latest CMSWire article, she explains:

• AI paralysis is a data problem. Leaders hesitate not because they lack ambition but because they lack unified, actionable customer data.

• Data gives AI direction. A strong data foundation reveals where AI will actually move the needle across the customer journey.

• Precision beats guesswork. With clean, connected data, CX teams can invest in AI with confidence and scale what works.

For more insights into how to solve data problems and achieve AI success, read the article at CMSWire.