Part 3: Break the automation glass ceiling

Use cases and business impact
In the final installment of our Breaking the automation glass ceiling video series, TTEC Digital's Dr. Sam Coy explores how leading organizations move from AI readiness to real-world outcomes by identifying the right use cases, scaling successful pilots, and building momentum across the customer journey. Learn why high-volume, repeatable workflows often deliver the fastest wins, how organizations are achieving improvements in containment, handle time, and customer satisfaction, and what separates AI programs that stall from those that scale.
You'll also see how Zendesk AI agents, Zendesk Copilot, and modern experience orchestration capabilities help organizations break free from legacy ticketing models and unlock greater ROI from their AI investments. Watch now for practical guidance on assessing your readiness, prioritizing opportunities, and building a roadmap that turns AI from a technology initiative into a business transformation.