Mapping the AI journey: How to identify and drive value from ideation to deployment

95% of AI pilots fail — here's how to beat the odds

A recent MIT study found that 95% of generative AI pilots never make it to production. Why? Many organizations jump into AI without a clear strategy, chasing hype instead of value. Common pitfalls include misaligned use cases, lack of stakeholder buy-in, and underestimating the complexity of scaling.

This webinar offers a practical roadmap for navigating the AI maturity curve — from initial ideation to enterprise-wide deployment. Presenters Mike Bawn and Cliff McCartney introduce the AI Value Lab framework, a structured, value-driven approach that helps teams:

  • Prioritize high-impact use cases
  • Rapidly test and validate capabilities
  • Build a repeatable model for AI adoption

You'll learn how partnering with AI experts and leveraging Microsoft technologies can dramatically improve success rates, no matter where you are on the AI journey.

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Artificial intelligence
CX strategy & design
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Microsoft