Scaling personalized care for eye health services provider with Microsoft and TTEC Digital

The challenge

A top eye health services provider wanted to better understand patients and deliver personalized experiences, but fragmented data and legacy systems were slowing progress making it difficult for the client to:

• Understand patient behavior and preferences
• Deliver relevant marketing campaigns
• Personalize experiences at scale
• Retain patients consistently

The solution

TTEC Digital implemented Microsoft Customer Insights (CDP), Azure Fabric, and Power BI to unify patient data and deliver on the insights that data provided. This enabled the client to:

• Target patients more intelligently
• Improve campaign precision
• Identify at-risk patients before they disengaged
• Support data-driven decision-making in real time

The result

Through the collaboration between Microsoft and TTEC Digital, the client is expected to achieve substantial improvements in patient engagement, leading to:

• 10% projected increase in revenue
• 33% projected improvement in patient retention
• 25% projected increase in scheduled visits