Unlocking Gemini: Maximizing data ROI with Looker and Google AI

Are your dashboards only creating more siloed data — or actual business value?

More dashboards don’t necessarily mean more value. Fragmented data, inconsistent metrics and dashboard fatigue can get in the way. But building a trusted foundation can turn all that disparate data into actionable improvements to your customer experience.

In this episode of Unlocking Gemini, Caleb Johnson, Vice President at TTEC Digital, and Sandra Parhami, Looker Specialist at Google Cloud, explore how organizations can move beyond dashboard fatigue and turn data into tangible business value.

You’ll learn how to:

• Use Looker and LookML to establish governed consistent business logic.
• Drive data democratization across non-technical teams.
• Bring Google Cloud AI and Gemini Enterprise for Customer Experience (GECX) into analytics while maintaining trusted metrics.
• Build a scalable data foundation to address new customer questions and support AI-powered experiences.

The goal of the conversation is to show how establishing a trusted data foundation can help your organization make analytics more reusable and actionable as you prepare for an AI-dominant CX future.

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