Market Movers: Making sense of AI pricing
The first wave of AI adoption is behind us. Now CX leaders are asking a tougher question: Why aren't the savings showing up?
Many organizations invested in AI expecting greater efficiency and lower operating costs. Instead, they're seeing expenses climb. In fact, new research from TTEC Digital and CX Dive found that 65% of CX teams have experienced higher operating costs after adopting AI.
One of the biggest reasons is a growing blind spot: AI pricing. Between licensing models, consumption-based costs, and rapidly evolving vendor strategies, many organizations are struggling to understand what they're actually paying for and how those costs will scale over time.
In this session of Market Movers, John explores how AI economics are reshaping technology decisions and what CX leaders need to know to avoid costly surprises. You'll leave with a clearer view of where the market is headed and how to make smarter AI investment decisions in an era of constant change.
What to expect:
- Small-group discussion with direct access to John's market perspective
- A focused look at a key AI trend reshaping CX
- Practical implications for planning, budgeting, and technology investments
- Live Q&A on real-world challenges and opportunities
