TTEC Digital Launches Angel Associate Assist: A Generative AI-powered Solution to Transform Contact Center Performance

AUSTIN, TX – July 22, 2025 --  TTEC Digital, a leading global customer experience (CX) consulting and technology services firm, today announced the launch of its latest intellectual property innovation, Angel Associate Assist , a generative AI-powered solution designed to optimize contact center operations by enhancing agent performance, accelerating onboarding, and ensuring consistent, compliant customer interactions.

Angel Associate Assist is a real-time, AI-driven assistant that guides contact center agents through every step of a customer conversation. By leveraging Google’s Vertex AI and Gemini, the solution transcribes live calls in real-time, identifies key phrases, and provides agents with guided workflows and checklists, customer sentiment, suggested responses, and relevant knowledge articles while automatically summarizing conversations and tracking compliance.

“Angel Associate Assist brings the immense power of AI directly to a contact center representative,” said Dave Murashige, Global Software and Digital Engineering Leader at TTEC Digital. “It empowers agents with the tools they need to deliver exceptional customer experiences from day one, while giving supervisors the visibility and insights to continuously improve performance.”

Key client benefits of Angel Associate Assist include: 

• Improved compliance and quality assurance: Guided workflows and checklists lead agents through optimized call flows. Combined with real-time monitoring, this ensures agents not only meet regulatory standards but also follow best practices that increase their chances of success.
• Accelerated onboarding: Real-time guidance and AI-powered knowledge search reduce training time and help new agents become productive faster.
• Enhanced customer experience: Agents receive instant access to relevant information, enabling faster, more accurate responses and reduced handle times.
• Deeper insights: Supervisors gain access to historical dashboards, sentiment analysis, and call summaries to identify trends and coaching opportunities.

Angel Associate Assist is highly flexible and available either as a service through TTEC Digital or deployable within a customer’s Google Cloud Platform (GCP) environment. The solution integrates seamlessly with any contact center platform, using TTEC Digital’s proprietary AI Gateway.  In addition, Angel Associate Assist can be easily integrated with any CRM, unifying the agent experience in a single view.

Angel Associate Assist  is available through Google Marketplace at  https://console.cloud.google.com/marketplace/product/ttecdigital-public/angelaa-for-google-ccaas.

To learn more about Angel Associate Assist, visit: ttecdigital.com/solutions/angel-associate-assist.

About TTEC Digital
TTEC Digital is a global leader in customer experience orchestration, combining technology and empathy at the point of conversation. With in-house expertise in CX strategy, data and analytics, AI and more, TTEC Digital delivers an unmatched skillset for organizations looking to forge deeper customer relationships and drive better business outcomes. Learn more at ttecdigital.com.