Power cognitive insights and deploy cognitive engagement to create customer-worthy experiences.
CX Data Insights
Unlock the power of your integrated customer data to transform your business and build connected customer experiences across marketing, sales and service.
Build toward business growth with a deeper understanding of your customers
Customer data is the fuel that enables organizations to drive incremental business growth and long-term customer loyalty. Yet, most organizations simply don’t have usable data. Siloed technology and siloed data tend to be common barriers preventing an organization from generating meaningful business insights that span the full customer lifecycle.
The CX data insights solution focuses on unifying customer data across sources to equip the entire organization to make more intentional, informed business decisions.
Achieve outcomes like:
+50%
incremental sales lift through segment-level coupon customization
+60 pt
improvement in NPS over four years through customer and employee experience redesigns
>$20M
Through technology, process, and service footprint optimizations
Read more about CX Data Insights
Unlock an end-to-end strategy — from data to "do something"
There’s a difference between having a data unification strategy in place and having one in place that takes that unified data and propels it toward action. Our approach to data insight generation never loses sight of the ultimate goal – using customer insights to inform business-level decision-making that can help drive revenue, decrease costs, or increase productivity.
We focus on four key areas:
Data foundations: Eliminate data silos and replace them with a cross-platform data insights hub that unifies your data.
Data insights: Establish dashboards and data visualization to track performance and identify opportunities.
Data action: Design and implement CX initiatives to capitalize on data insights.
Data measurement: Validate business strategy performance across important KPIs.
Realize your organization's data potential
If you’re not sure how to use your customer data to maximize your CX, reach out to our team of data and analytics experts today to see how we can help you transform your customer experience with solutions that deliver a measurable impact.