Customer Journey Orchestration

Grow revenue and strengthen loyalty as you personalize customer touchpoints across marketing, sales and service.

Complex journeys require expert orchestration.

As brands collect more consumer data, customer expectations for deep personalization grow. But disconnected data and disparate technology platforms won’t hit the mark. Today’s brands need a unified, cross-platform strategy — grounded in CX expertise — to guide customers seamlessly across marketing, sales and service.

TTEC Digital’s four-phase approach

We’ll meet you where you are, with the data you currently have, and guide you through a four-phase process to build a 360-degree view of your customers over time:

Data collection & analysis

We’ll start by accessing the data needed to enable orchestration and pinpoint which touchpoints are causing friction today.

Journey visualization

Next, we’ll visualize and assess the current state of your journeys and identify where improvement efforts will have the greatest impact.

Journey design & optimization

Then, we recommend modifications to key journeys, quantify their value, and propose predictive modeling and business rules.

Journey orchestration & impact measurement

Finally, we’ll launch full orchestration, enhance experiences, and set up measurement plans to support long-term success.

Recent insights about customer journey orchestration

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Client Spotlight: Chipotle

Chipotle wanted to develop and nurture brand loyalty by creating more personalized customer experiences — but that first required a deeper understanding of their customers. TTEC Digital helped Chipotle unify and leverage its data to improve engagement and outreach, resulting in richer, more meaningful experiences that strengthen customer loyalty, retention and brand advocacy.

400M

customer records merged

34%

lift in up- and cross-sell opportunities

$280M

projected annual revenue growth

Start driving more revenue and loyalty today

Put the power of hyper-personalized omnichannel experiences to work for your brand. Talk to your TTEC Digital representative or contact us to learn more.