What Is Prompt-Driven Analytics? A Practical Guide for CX Leaders

From CMSWire

What if your data and analytics dashboards are answering the wrong question: not what happened, but what to do now?

Prompt‑driven analytics is redefining how CX leaders move from slow, backward‑looking dashboards to fast, conversational insights that keep pace with rising customer expectations.

In this CMSWire article, TTEC Digital’s Marcy Riordan breaks down how natural‑language queries unlock real‑time answers, democratize data, and help teams act in the moment rather than wait on static reports.

“Prompt-driven analytics is moving from novelty to competitive advantage. Organizations that invest early in clean data and governance will be best positioned to leverage these tools for faster decisions and better customer outcomes.”

Marcy Riordan, Global Analytics and AI Leader, TTEC Digital
Marcy Riordan