Bridging the Customer Expectation Gap With Unstructured Data

From CMSWire

Rising customer expectations require smarter self-service tools that make the customer experience as frictionless as possible. But before brands can implement these tools, they’ll need to get a handle on their data.

In this CMSWire article, TTEC Digital’s Tom Lewis connects the dots to show why self-service channels fall short and how brands can leverage their unstructured data with new knowledge management tools to enable a higher caliber of self-service.